SPOTLIGHT: Michael Pfeffer, Partner, Edison Business Advisors

Mark Imperial is a distinguished best-selling author and marketing strategist with over three decades of experience. Certified by the legendary Dan S. Kennedy, Mark has guided thousands of business owners through his column in the No BS Marketing Letter and his hands-on work with globally acclaimed brands like Nintendo™, Pokémon™, and Under Armour™. Mark’s unique approach, combining direct response marketing with strategic branding, has resulted in the revolutionary ActionBrand Marketing system. www.markimperial.com