Nitsan: What if a chiropractor is in an area where another chiropractor has already done what you’ve said? Is that newbie able develop his practice even though someone else has used this strategy before him?
Jim: Sure, and that’s the nice thing about marketing and the nice thing about people. People all have different interests. The best example is infomercials on TV. How many health and fitness infomercials or how many ‘get in shape’ infomercials are there? There are dozens of them, and they’re all competing with each other and they all have customers. Because they keep running these year after year, they obviously are doing very well. Well, they all do basically the same thing. ‘Here’s what I looked like before, here’s this exercise routine that I stuck with, and here’s what I look like after it.’ It works the same way with chiropractors. Once someone has developed a certain celebrity – like my one friend has taken to running, he wrote that book on running. My other one, the chiropractor in Pittsburgh, let’s say that he was in the same city. He did something completely different, he actually focused on martial arts students in his case. He positioned himself to help martial artists. So they found some certain specific niches that they worked really well with and within that niche they literally grew their businesses. So yeah, there’s plenty of room, and everybody has slightly different personalities and everybody uses marketing in different ways, and everybody sees different news stories. So it’ll work over and over and over again, you’ve just got to take those first steps and those first steps are usually building that celebrity so that you stand out. You’re not doing what everybody else does – sending out postcards, trying to run advertise banner ads on the internet, or trying to be in a print newspaper or old yellow pages as an example. I’m hoping it gets the point across to chiropractors that it doesn’t take much to develop your celebrity. Start writing an article, eventually develop a book, try to get press released put out there about you. Ultimately that positions you as the celebrity, as like a Dr. Oz or Dr. Phil and it gives you that instant leverage with a new patient or a group of new patients. I think those are great first steps for any chiropractor to take and really just start focusing on getting results, not only for their business but for their patients.
You can find more resources to jumpstart your chiropracting business on Jump Start Jim’s website, www.JumpStartJim.com.
