BIM: So what holds people back from actually taking the initiative in talking to an SEO like yourself?
Adam Vest: I think it’s just kind of a fear of what they might not necessarily understand or what they’re familiar with. I don’t think anybody wants to spend money on something that they’re not going to get any kind of return from. And I think that’s the biggest fear for most clients is what happens if I spend this money and nothing happens.
BIM: So what are the expectations? Because I know, you know, SEO isn’t an overnight thing. What are the expectations for starting an SEO campaign?
Adam Vest: First and foremost if anyone tells you that they can guarantee a ranking, you know, we all get these emails 100 times a day, even myself being the president of an advertising agency, I get these emails from overseas saying, “Rank first page, first position within 90 days.” So anybody that tells you a specific timeframe and exact time frame is not being completely forthcoming with you. But on average, what we see is dependent on the industry and depending on whether it’s local or not, if it’s a national search, this would be different…but, locally three to six months, as long as we’re doing things the right way, as long as we’re building high-quality links, as long as we’re writing great content, generally speaking, we’ll see accounts start to rank within three to six months.
Adam Vest: It also is very dependent on your website. So, if we start from scratch, if we build the site for you, it’s going to take longer because your site does not have that authority, that domain authority or that time online. My favorite accounts to work with are the accounts that are primed and ready to go. The accounts that have been online for 10 years, they have all of these natural links that have been built without necessarily a lot of these business owners even realizing it and they just haven’t made any tweaks. They haven’t made any adjustments on their site because it was working 10 years ago and they didn’t want to change things. So those are the accounts that we can generally get to rank relatively quickly.
BIM: So let’s talk about results. What kind of results should a local service based company expect when they implement an SEO program?
Adam Vest: I’ll give you an example of a client that I just spoke with yesterday. So we started working together two years ago, he’s a garage door repair guy here in Colorado Springs, so down south and during our meeting he had told me in the prime of his career he was doing about 100 new garage door replacements per month and unfortunately he, he was down to about 10 replacement doors per month when him and I first met. He had a lot of similar questions as far as what you’re asking and he trusted in the process. Over the past 30 days, he’s seen just from the map pack over 110 phone calls just from the map pack alone.
BIM: Wow! That’s tremendous!
Adam Vest: Yeah. So he’s thrilled to death about it and it’s always a good conversation anytime that I’m able to speak with him.
Speaker 1: Great stuff. Great case studies. Do you have any other success stories that really stick out in your mind? We’ve worked with roofers that show up if you Google ‘Denver roofers’ or ‘roofers Denver’ or ‘roofing company Denver’. Our guys show up in the top position. Nationally, we worked with a hat company that we were able to take from page seven to page one, position one for the search ‘fitted hats’. That generated a lot of traffic for them. We just recently finished up a campaign with a bow tie company that has a significant e-commerce site and we were able to get him to rank number one nationally for the search ‘bow tie’. And it was great to see because right below him was Macy’s.
Adam Vest: So some big players in the industry, we were able to allow him to compete with those, with those larger companies.
BIM: Well that’s some great results. Now, if somebody is looking for an SEO company to do work for them, Adam, what kind of questions should they be asking them to make sure that they are talking to that I company?
Adam Vest: I think some of the most important questions would be, how long have you been in the industry, actually doing search engine optimization? Secondly would be, what type of backlinks are you going to be sending to the website? Because, as I mentioned earlier, sending the wrong type of backlinks can really have a negative effect on your placement online. Finally, I would ask for examples. I would ask for examples and have them show you right then and there. Say, “Show me someone that you’ve gotten to the front page or the front position in a competitive industry”. I think results speak for themselves and it’s something that we take great pride in are the results that we’ve been able to achieve for our clients. It’s a very important question to ask but often gets overlooked.
BIM: So Adam, if somebody wants to reach out to you and get help for their SEO campaign was the best way for them to do that.
Adam Vest: Visit MyDenverDigital.com or we just recently launched a large city guide here in Denver, which is DenverDigital.com. Or you can email me Adam@DenverDigital.com, or give us a call. 720-316-4217
