Andy Alagappan, hit #1 on the Amazon.com and International Best Sellers List on July 5th, 2016 with the book, What The Heck Is Inbound Marketing? The book also ranked No. 1 in the Business Ethics and Search Engine Optimization categories.
Andy Alagappan is an industry leader with more than 9 years of proven experience, Andy Alagappan provides stress-free B2C online inbound marketing solutions that help websites to not only increase their website traffic and sales but also create online brands on search engines.
There is a revelation happening in specialized products and services promotion. Firms that bind inbound marketing and SEO’s power grow faster and be more profitable. Businesses need to understand how online marketing will help their firm’s marketing.
Andy explains, “We’ve been doing online marketing, web development for nine years now. Basically the last five years, we shifted focus to more B2B clients, and we are also getting some inquiries daily for B2C clients. Online marketing visibility is not an option anymore. Prospects are starting to realize that. The Yellow Pages are pretty much dead. Newspaper ads, they can run some magazine ads to maybe get new business. The first question I ask potential clients is when they call me, how do you get new business? And then I Listen to what they say. That’s the main reason they call us. They want more new business. We try to analyze where they are right now. What’s working, and what’s not working?
Obviously, something is not working. That’s why they want to have a conversation with us. Online visibility is the future. The advent of smartphones, the searches from smartphone devices have increased more than desktop computers, and laptop searches. This is according to Google. People are searching for the services whenever they want it, 11 o’clock at night or 5 in the morning, looking for solutions to help them in their business. This is the reality. This is what we educate our clients on, we don’t do any hard-selling Tracy. We just educate them. Here is what your competition is doing. Here is where you are today compared to these guys your competition. Look at their online presence, then we educate them on what it is they need to do.”
While the positive impact of inbound marketing can be felt in many key areas of a business, here are three areas how an inbound marketing strategy can boost sales.
- Better Quality Leads
Because inbound marketing essentially focuses on those people who are already looking for products and services that you sell, you have a much wider window to capture their attention by strategically placing useful and relevant content at various stages of the purchase cycle. This way you can stop chasing just any customer and wasting your time, money, and efforts on those who may not be interested in buying anything from you.
Not only that, it solves yet another classic business problem you might be facing—misalignment between your sales and marketing folks in terms of lead nurturing. According to recent lead nurturing statistics, 79 percent of marketing leads go without a response from sales. Often marketing teams pass down unqualified or poor leads to the sales people, forcing them to find their own leads. And, this is one of the biggest reason why your sales team might not take marketing-sourced leads seriously.
When such frictions between two teams are reduced and sales ceases to be the sole responsibility of your sales team to become a unified effort, it produces better outcomes.
- Shorter Sales Cycle
Modern customers are growing incredibly less patient—they want to make faster decisions and have no time for long drawn-out sales processes. By adopting an inbound marketing strategy, you can significantly shorten the sales cycle, giving your customers the experiences they prefer. How?
- In-depth content like white paper and e-books identify, address, and solve customer’s problems, allowing your prospects to answer their own concerns.
- Regularly publishing effective content can establish your brand as a thought
- -leader in your industry, making it easier for you to build trust and relationship with your potential customers.
- Interested and sales-ready leads are more likely to be converted into paying customers.
- Increased Chances of Repeat Sales
Thought-leadership combined with great customer service positions your brand as a reputed and credible resource in the market, which will get serious buyers coming back to you over and over again. An inbound approach not only helps to cinch the first deal but also creates avenues for further business, including cross-selling and upselling opportunities, hence maximizing the potential for revenue, profit, and future growth.
To sum it up, inbound marketing can transform the way sales is done and, as a result, add significantly to your company’s bottom line. While inbound marketing is, most certainly, not an overnight job, when done right and with solid strategies in place, it can present endless opportunities to make more customers and retain the older ones.