Authority and Positioning Consultant David Birchall of Artemis Media UK Says Brexit or No Brexit – UK Businesses Must Wake Up and Smell the Coffee

Authority marketing tactics are gaining mainstream appeal, and business leaders are talking about it.   In the USA, micro and small businesses have realised that Claiming Their Authority in their markets has brought huge increases in attracting new clients and retaining existing customers.

Whatever the outcome of the current Brexit negotiations between the UK and the European Union the positioning and reputation of a business will be extremely important for winning new customers both at home and abroad. Potential customers and suppliers will be watching with great interest for opportunities to deal with businesses that are seen as being authorities, leaders and experts in their markets.

John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It doesn’t matter how big or little an audience you might command, it’s all about the right people believing in your point of view or way of doing business”.