In conversation with Lisane Basquiat, Founder of Shaping Freedom®
Moderated by Lee Kantor and Renita Manley
Presented by WBEC-West’s Women in Motion Podcast
As women-owned companies scale and the pace of entrepreneurship accelerates, many founders face a quiet dilemma: how to lead decisively without burning out—or abandoning themselves in the process. In this episode of Women in Motion, hosts Lee Kantor and Renita Manley sit down with Lisane Basquiat—founder of Shaping Freedom®, owner of Hera Hub Carlsbad, and a Board-Certified Master Practitioner & Teacher of NLP—to explore early warning signs of misalignment, a practical three-question reset, why “harmony” beats work–life “balance,” setting boundaries in the attention economy, and her six-week Shape Your Foundation Core experience designed to help WBEs lead with clarity, confidence, and joy.
Introduction
Lisane Basquiat is the founder of Shaping Freedom®, where she guides individuals, entrepreneurs, and leaders in breaking generational cycles, healing entrenched emotional patterns, and stepping fully into who they’re here to be. She also owns Hera Hub Carlsbad, a coworking space and business accelerator that supports women-led businesses through strategy, community, and purpose-driven growth.
With certifications in NLP (Board-Certified Master Practitioner & Teacher) and professional coaching, Lisane blends strategic insight with deep personal development. Her approach is grounded in truth-telling, legacy work, and the belief that when we change the relationship we have with ourselves, we change everything.
Whether in the boardroom, a workshop, or a moment of stillness, Lisane’s mission is the same:
– Help people reclaim their power and live lives that feel aligned, whole, and free.
– Help people improve the quality of the relationship they have with themselves so they can show up more powerfully where it matters most—at work, with family, and in community.
Q: For readers new to your work, what led you from corporate transformation to Shaping Freedom®?
Lisane Basquiat: Coaching found me while I was leading enterprise-wide change projects. I realized my best work was helping people close the gap between what they want and where they are. Shaping Freedom® grew from that insight—guiding people to improve the relationship they have with themselves so they can contribute more positively at work, at home, and in their communities.
Q: What are the early signs a founder is starting to lose herself?
Lisane Basquiat: A big red flag is when you show up as the hero for everyone else but not for yourself. You drift from your values, feel overwhelmed, lose passion, relationships strain, and there’s no time left for fun. Those aren’t just productivity issues; they’re signals your actions and values are out of sync.
Q: When the day goes sideways, what quick reset do you recommend?
Lisane Basquiat: Take sixty seconds and ask three questions:
- What’s really going on here?
- Is this mine—or theirs?
- What’s the real truth?
That micro-pause creates clarity so you can course-correct before burnout sets in.
Q: Devices and hustle culture can inflame the problem. Any guardrails?
Lisane Basquiat: Treat your phone and platforms as tools—not taskmasters. Put time limits on scrolling, unfollow what drains you, and notice how your body feels while you’re online. We’re great at parenting others; learn to parent yourself, including what you allow in.
Q: You prefer “harmony” over traditional work–life balance. Why?
Lisane Basquiat: Balance is an illusion for entrepreneurs. Harmony is knowing your priorities, communicating boundaries, and being fully present where you are. There’s enough time for what truly matters once you stop living by everyone else’s agenda and return to alignment.
Q: Tell us about your six-week experience, Shape Your Foundation Core.
Lisane Basquiat: It’s a cohort-based online journey—about two hours a week—with no heavy homework. You apply practical tools in real time between sessions. Thirty days after the six weeks, we reconvene to check what’s working, tweak what isn’t, and lock in the shifts. The goal is a stronger inner foundation—values, boundaries, presence—so you can positively impact your family, community, and work.
Q: What topics do you cover inside the cohort?
Lisane Basquiat: We map the strategies and patterns you’re running on autopilot, reconnect values to daily actions, and build boundaries with yourself and others. I also bring in modalities I’m trained in—like NLP—and explore your energetic system as a practical lens for where you’re strong or depleted. It’s not about blowing up your life; it’s about reinforcing the core so you move with confidence.
Q: What equips you to guide founders through this?
Lisane Basquiat: Lived experience and rigor. I spent decades in corporate leading complex change and have been an entrepreneur since 2008. I’m a certified coach and a board-certified master practitioner and teacher of NLP, along with training in other modalities. Most importantly, I use the tools I teach—continuously.
Q: What are five moves WBEs can make this week?
Lisane Basquiat:
- Name your top three priorities each morning—and protect them.
- Use the three-question reset whenever overwhelm hits.
- Set device limits and curate inputs that fuel you.
- Swap “balance” for harmony: be fully present, then move on.
- Choose one boundary (with yourself or others) and practice it daily.
Listen to the Full Conversation
🎧 Podcast: Women in Motion — “Be a WBE That Leads”
https://businessradiox.com/podcast/women-in-motion/be-a-wbe-that-leads/
Join the Upcoming 6 Week Workshop
🗓️ WBEC-West Workshop: Shape Your Foundation
https://site.eventmatches.com/ShapeYourFoundation
About WBEC-West
WBEC-West, the Women’s Business Enterprise Council-West, is committed to driving growth, fostering equity, and inspiring innovation among women-owned businesses across the Western United States. Through its comprehensive certification, education, and advocacy efforts, WBEC-West empowers women entrepreneurs to connect with major corporations, government agencies, and organizations looking to diversify their supply chains.
As a proud Regional Partner Organization of the Women’s Business Enterprise National Council (WBENC), WBEC-West supports a dynamic network of women-owned businesses in Arizona,
California, Nevada, Utah, Colorado, Wyoming, Hawaii, and beyond. Its initiatives are designed to remove barriers and create opportunities for women entrepreneurs, offering access to invaluable resources, tailored educational programs, and high-impact networking events.
From certification workshops and leadership development programs to innovative offerings like the virtual Supplier Center of Excellence, WBEC-West is dedicated to equipping women-owned businesses with the tools and strategies needed to scale and succeed in today’s competitive marketplace. For more information about WBEC-West and its initiatives, visit www.wbec-west.org.
