Bob McNulty Shares How Trip Delivers Saves Restaurants Thousands While Giving Drivers A Serious Pay Rise

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Neil Howe 
Great. Well, I’m sure that’s a problem that you’ll be able to handle readily when all these restaurants get signed up. So tell me about the business model, because there are drivers out there that are working for Uber Eats Doordash and these other companies, what is the benefit of them moving towards trip delivers, and trying to sign up restaurants? What do they get for getting the restaurant to sign up?

Bob McNulty 
So if a driver signs up a restaurant, he gets the referral business off that through our app. So every ride every delivery, that a Trip driver comes through there to pick up at that restaurant that he or she signed up, they make 40 cents off of. So if you’re doing 10 deliveries a day, that’s four bucks a day, times, how many days are open a year. And then if they have multiple restaurants they’ve signed up. So you can see, the residual income is pretty significant over time that they have, you know, 10 or 11, or 12, or 15 restaurants. But you know, we’ll probably have, you know, a great number of them have two to three restaurants. So they’ll make up a little residual income off that. And it’s a program that’s incentivized obviously, to go out and sign up a restaurant, actually, we’re just working on a little video to give them you know, we’ve given them scripts, but if we’re just decided, let’s make a little video, so they can just show it to the, to the restaurant tour. One of the problems and you’re probably where, were this the restauranteur, or the manager, these restaurants work really hard to, I mean, that business is you got to be switched on when customers there or if there are no customers and they’re doing, you know, deliveries, then they’re switched on 8, 10, 15 hours a day. And they’re cooking, right? Like we signed up, we just signed up a ghost warehouse, we call them ghost warehouse. It’s a branded product, but it’s a kitchen that has over 20 different menus. So it looks like and they’re all named different. You know? So there looks like they have 20 different restaurants. So, you know, we signed up a couple of those actually. And then it’s, it’s gonna work out fine. But it was, again, logistically, how do we load all their menus and get them up, get them up and running and all that stuff. So but the drivers themselves if they got in turn on the restaurant, they’ll get residual income out of that. And it’s automatic because it’s built into their referral code in their app.

Neil Howe 
Okay, so we got the drivers that, you know, they wanted to drive for trip delivers. But ultimately, we need the restaurants to get signed up first. So how about consumers? How are you going to get the consumers to start downloading and using the app?

Bob McNulty 
So that like I said, is the biggest challenge. We are actually working with a company in the UK, that it’s kind of interesting. They’re really, really great at messaging. And we’ve talked to a lot of people in the states and all over and we were referred to These guys and we’ve had multiple phone calls, and they get where we’re coming from. And because, you know, when, when you’re trying, they were telling me about an ad, you’re probably familiar with, maybe there was 20 years ago or 25 years ago in the UK, where they used to advertise before the ad would come on. So people would stay tuned for the ad, right? It was about coffee. But they turned the coffee message into a couple talking, right? And then you didn’t know was, were they gonna hook up? Or as they were they gonna fall in love with a coffee. And they were explaining this to me, but they use humor with it, right. And it was one of the best, you know, ads ever in the UK. And those are the kind of things that I’m looking for, are companies looking for is some humor to what we’re doing. Because it’s just not all blood and guts, you know, you know, out there, it’s, it’s nice if you can have some humor with your business model, you’ve probably seen Dollar Shave Club, people like that, that have done really well with humor. So that’s what we’re looking for to get the app out there. And I think I think people will respond to it. We just working through the message. Now,

Neil Howe  
of course, restaurants out there tend to have a lot of people on their social media, is there any benefit for them, contacting those people on their social media and telling them to download the trip app?

Bob McNulty  
Yeah, they get a referral piece. Also, the restaurant tour does, we’re working with them, we’re tagging all of the restaurants that we’ve signed up, you know, on social media, Facebook, and Instagram, and we follow them, they follow us back, we’re starting to get communications. Once we get really rolling in these markets, then we’ll have coordinators working within those markets, on the social media side with all these companies and where we will show them how to go get in, which was kind of surprising to me to almost all of these sites in restaurants have a few thousand customers on them. And some even have as high as eight or 10,000. Now that doesn’t mean they’re all in their restaurant eating because, you know, some do a beautiful job of food prep and how it looks and the healthy thing and all that stuff. So all of that stuff matters to that whole messaging that comes out of the restaurant. So we want to tag in with them. That’s the other reason we want to use humor because it allows us to do more than just a straightforward kind of ad. Hmm.

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Neil Howe

Neil Howe is a 3-time #1 Best Selling Author, Online Media Strategist and business radio talk show host. He covers the most Innovative Business Leaders in Small and Local Business helping them share their stories with the world.