Brad Imming of SEMpathfinder: Helping Hospitality Brands Attract More Tourists and Travelers

This is part of our series highlighting businesses that have been operating for two years or less. In this article Brad Imming shares her experiences and insights since opening SEMpathfinder.

How did your business get started?

The digital marketing agency I previously worked for closed. Rather than get a 9-5 I started my own Digital Marketing Consultancy.

Who do you serve and why?

I serve Tourism and Hospitality brands who need help with Search Engine Marketing. SEO, PPC, Reputation Management, Paid Social, Influencer Marketing.

What makes your service different?

Rather than have a physical office I travel the country to meet business owners face to face and build the relationship.

What obstacles did you have to overcome in order to start your business?

Not having a full-time job as a bridge into freelancing/consulting makes it tough to keep up with student loans, cost of living, and operating expenses. So I’ve had to drive with Uber/Lyft part-time to keep up with the bills.

What has been the most rewarding experience for you since starting your business?

Philipp Lomboy

Philipp Lomboy is a Los Angeles-based writer covering business, leadership, and innovation. He is also a podcast host and author of the bestselling books "The 5-Star Formula" and "Bodybuilders in Tutus and 35 Other Obscure Business-Boosting Observations". His work has been seen on,, and