Business Coach & Consultant, Catherine M White Discusses Key Components To A Thriving Business

Catherine: What am I looking to get out of a coaching relationship or what is my ultimate goal? 

To get the results you want, you first need to be clear on what it is that you’re looking for. And by answering this question, you can better assess what coach would be the best fit for you. 

Jeremy: What’s the most important thing they should consider when evaluating a coach or consultant?

Catherine: They need to consider the values of that coach or consultant and decide whether or not those values are in alignment with their own. Consider how that coach or consultant is running their own business. I recommend that you not only look at their business but also how they are personally; how do they show up in their personal life? How do they show up in their communities? Do you see consistency in each of these areas? Do they practice what they preach? 

For example, I’m a firm believer that to be truly successful in your business, you have to be willing to step out of your comfort zone. I expect that you’ll want to verify how often I step out of my comfort zone and what I do to be uncomfortable and be successful. I assure you, I do many things that most people aren’t willing to do. If you’d like to know more about what I do, reach out to me; I’d be happy to share. Likewise, anyone who works with me can be certain I will push them to be uncomfortable and get out and do what others aren’t doing. 

Jeremy: What obstacles do you see when your clients come to you? How do you help uncover them and overcome them?

Catherine: I keep referring back to the analysis I offer my clients because it is a critical piece in the work my clients and I do together. Through the analysis, we uncover many of their obstacles right up front as we first start working together. As we review the four areas (money, marketing, mindset, and movement) in the beginning, I’m not only looking at their business from an analytical perspective but also from a psychological viewpoint. As we discuss their goals and processes, I’m also listening intently to both the verbal and non-verbal dialogue between us. This is how I’m able to help them with so many different aspects of their business. 

How I help a client overcome an obstacle varies depending on the obstacle and particular client. If the client’s challenge is process-based, we work together to create the solution and I will connect the client with the appropriate resources. If the obstacle is related to the client’s mindset (which includes communication and relational concerns), I spend the necessary amount of time coaching the client through making a perspective shift or adjusting communication techniques.

Jeremy: How do you hold them accountable to achieve the results that they’re looking for?

Catherine: I meet with my clients regularly – usually once a week. Depending on the client, it may be over the phone, through a virtual meeting, or in person. Knowing that they’re going to have that continual follow up meeting with me helps them to hold themselves accountable.

My clients leave all of our sessions with one or more action steps they’ve committed to doing throughout the week and a timeframe in which we’ve agreed on for them to complete the tasks. Sometimes we do a mid-week check-in and other times we wait until the next session, depending on the agreement we set together. 

In times when the client doesn’t complete the actions as decided on, I spend time coaching them to uncover the obstacles that kept them from following through and they either recommit to the same plan with new parameters or establish a new one.


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Jeremy Baker

Jeremy Baker has a passion for helping his clients get recognition as experts in their fields. His approach to interviewing helps his clients tell their stories and talk about their unique set of experiences and backgrounds.