Carol Sanford Business Leader Interview

CS: For those who want to have great control over the destiny of their business, who want to move into having a greater industry impact, who want to build a solid business that is non-displaceable in their market, do not settle for best practices and packaged programs that others developed. You can learn to lead, design and assess what is best for your business and your leaders and never be dependent on consultants. It will keep your Singular and unique in the market. Your execution needs to match the uniqueness of your offerings. Take it on as an education approach. It will be easier and more effective.

BI: What is different about running a business in The Twenty-First Century?

CS: Most management of people practices have been based on what we knew about psychology and social systems in the last century. We used the student of rats as our primary source of knowledge and applied that knowledge, inaccurately, to humans. We now know how humans work, and it is changing completely how we engage thinking and people to be successful. You can get up to date by reading my newsletters, reading my books and inviting me to speak at your events.

BI: To wrap this up, what are you most excited about in the upcoming months in your business?

CS: I have two new books coming out this fall about management and growing people; these added to my two previous best-selling, multi-award winning books, The Responsible Business, and The Responsible Entrepreneur.

I produce an annual event,  The Regenerative Business Summit, which is leading innovation and enlighten disruption in six value-adding streams (e.g., food, shelter). Check our website, http://www.TheRegenerativeBusinessSummit.com held in October each year in Seattle.

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