That is exactly the kind of result H2H marketing anticipates as a key factor in the success or failure of online brands in years to come.
But big brands apparently still need convincing. Marketing research presented by Gartner predicts that by 2022, profitability, not customer experience, will be the priority for those larger corporate brands. Vilhauer sees that as a gift to smaller brands with smaller budgets. “This means the little guy can stand out more than ever by delivering a personal touch,” she says. “I strongly encourage my clients to use video in every area of their business to grow relationships and create that human connection we all crave.”
Amber Vilhauer is an industry-leading marketing strategist who supports authors, speakers and coaches to establish a powerful, integrated online presence that gets results and empowers them to make a difference in their industry. She supports entrepreneurs through branding and website development, done-for-you marketing systems, and book launches. To connect with Amber Vilhauer and her team, visit ambervilhauer.com.
