According to Gunter, a key ingredient in small business success is attracting a large number of perfect prospects. When a business owner becomes the obvious choice, prospects start chasing the business instead of the business chasing the prospect. The most effective way business owners can accomplish this is by becoming business famous by writing a lead-generation book.
When host Carrie Severson asked what kinds of businesses are helped with this strategy, Gunter answered, “Becoming the author your own book will help you if you are a business owner, consultant, speaker, coach or professional service provider in fields like dentists, doctors, chiropractors, accountants, insurance agents, or anyone in a competitive consulting or professional services field. Anyone who is currently using business cards, brochures, flyers, and advertising on local television and radio stations as the ways of promoting your business will benefit as well.”