According to Gunter, a key ingredient in small business success is attracting a large number of perfect prospects. When a business owner becomes the obvious choice, prospects start chasing the business instead of the business chasing the prospect. The most effective way business owners can accomplish this is by becoming business famous by writing a lead-generation book.
When host Carrie Severson asked what kinds of businesses are helped with this strategy, Gunter answered, “Becoming the author your own book will help you if you are a business owner, consultant, speaker, coach or professional service provider in fields like dentists, doctors, chiropractors, accountants, insurance agents, or anyone in a competitive consulting or professional services field. Anyone who is currently using business cards, brochures, flyers, and advertising on local television and radio stations as the ways of promoting your business will benefit as well.”
During the Interview Gunter shared how a busy local business owner can write a book fast – in as few as 60 minutes, explaining, “You can do this the easy way, which requires no writing at all on your part. You can sit for a forty-five to sixty-minute interview for a book that is specifically designed to start sales conversations. Don’t think of this as another book. It’s more of a direct marketing tool. Think of it like a printed version of a strategy session or free consultation that is cheap to print and hand out (or even mail) to leads. We refer to this type of book as a lead-generation book because its purpose is to generate pre-qualified leads.”
The interview concluded with Gunter noting, “The goal is to get your book into as many hands as possible. When you send your clients and your prospects a book, you become top-of-mind to them. Unlike a business card, business flyer, and business brochure that are easily thrown out, most people will hang onto a book or pass it along to someone who needs it or will pull it off their bookshelf when they are ready to solve the problem with which you can help them.”
Gunter added, “It was such an honor to help Carrie launch this show with so many other distinguished colleagues in the book publishing and marketing industry.”
To listen to the full interview on The Book Publishing Show, visit https://instantteleseminar.com/Events/115251474.
About Carrie Severson and The Book Publishing Show
Carrie Severson is a storytelling expert. She’s been in the storytelling arena for 20 years and has used her background in journalism, marketing, and public speaking to start The Unapologetic Voice House, an independent publishing house that publishes non-fiction and fiction books. Her mission is to publish 100 authors over the next two years and support them as they make a bigger imprint in the world with their story.
The Book Publishing Show is a month-long interview series featuring book experts around the world. The show is designed to showcase the number of paths to getting published in both the self-publishing and independent publishing ventures. Book coaches, editors, designers, publishers and marketing experts share their zone of genius, journey, and tips with listeners. To receive insight into how to get your book out into the world and make the impact you desire, go to http://www.thebookpublishingshow.com to catch interviews already released, and get on the list to learn from the next experts
About Donna Gunter
Donna Gunter, Amazon #1 best-selling author of Make Them Choose You, Brand Yourself as the Trusted Local Celebrity, and Biz Smart Quick Guide: 10 Strategies to Online Visibility for More Traffic, Clicks and Profit!, helps entrepreneurs, consultants, speakers, coaches and professionals stop the client chase by leveraging their knowledge to gain authority status in their industry. She then dramatically amplifies their message and shows them how to convert the new audience into high-paying customers.
Using her proven Become Business Famous signature system, she works together with her clients to build powerful personal brands and grow their businesses through speaking, publishing, and publicity. She is also the host of Main Street Mavericks Radio and a writer for Business Innovators Magazine.
To learn more about Donna Gunter, please visit http://DonnaGunter.com.
To get a free digital copy of Make Them Choose You: How Local Business Owners Can Double Their Business, Get Customers Consistently, and Have More Free Time WITHOUT Being Held Hostage by Expensive Marketers, visit https://MakeThemChooseYou.com.