When planning the content, you need to have a calendar that helps you set goals for what you post. For instance, if you are eyeing sponsorship from clothing companies, your focus should be on LookBook style photographs. You can vary things by switching between posts, stories, and IGTV while echoing the same message. As you brainstorm what to post, be mindful of what your target audience is after. Overall, consistency in posting and relevancy of the material you post will be crucial.