Ensuring influencer compliance with sponsored post guidelines is generally beyond your responsibilities as a small business. However, if you are working with an agency or branding service, be sure this service encourages its influencers to follow post compliance regulations.
Instagram influencer marketing can be a powerful tool to get your brand in front of a wider audience. But before you cast your net too wide, keep this golden marketing rule in mind: getting in front of a large audience is good, but getting in front of the right audience is invaluable. Partner with influencers who align with your brand values and the impact of each sponsored post will be much greater.