Carrie Hartunian Smith is a marketing consultant in Arizona. She creates effective marketing campaigns, focusing on messaging for businesses actively marketing. Here she shares ideas on specifying your target, choosing a platform, and increasing retention rates.
Lisa: Good morning, this is Lisa Williams with Small Business Trendsetters and today we have Carrie Hartunian Smith Consulting. It’s a new year, a busy time for business owners and consultants. I’m sure you have big goals this year.
Lisa: Excellent. Carrie, let’s discuss how you help businesses. Exactly what is Hartunian Smith Consulting?
Carrie: Often, I work with people who haven’t started their business, but have a product or service, and are looking for the secret to get people to purchase it. No matter what they offer, the questions are always the same. “How can I get good SEO? Which social media should I use? How do I get more traffic?” etc. My belief is there is no secret weapon, there is no one single strategy better than another.