You had a 100-year-old model that some businesses are just not willing to give up. You’ve got startups and people coming right out of college, some even out of high school, that didn’t grow up with that 100-year model and they’re doing phenomenal. People are scratching their head going, “What’s going on?”
I think the biggest thing going on is the people that understand how to create that influence within a digital world. I’ve said this a hundred times, if you don’t have a mobile presence then you’re missing a lot of people, because no longer will they go to the phone book or the website to find you. If they can’t find you on their phone or other people aren’t talking positively about you, they won’t do business with you.
Craig: Wow. Interesting. Tell me, do you have any upcoming projects or events on the horizon where someone could learn a lot more about building their social proof or maximizing social media in their business?
Les: Yeah, we do. Actually, right now we’re revamping our website. That should have been done. Like everything else, it takes a lot longer than what the reality you think it’s going to take.
Craig: By the time this rolls out, maybe it will be there. By the time this rolls out, it will be there.
Les: Exactly.
Craig: Let’s assume that it’s already … you’ve got your new website, so they’ll go to … What’s that address?
Les: “Orange-SMS.com.” That’s “www.Orange-SMS.com.”
Craig: Awesome.
Les: Then the other thing that we’re doing is on another project, we’re putting together a mobile app called “APocket,” which you’re going to start hearing a lot more about. It basically helps you to, and I hate that word “basically.” It actually helps you to create a digital community with your top 50 people, to deepen those relationships, those top 50 people who add value to your life or business.
We also have a patent pending digital gift solution that’s going to be mobile-to-mobile, so those types of things are going to help you influence and see your influence score and measurement, and I really think that’s where social media is headed. How do you measure your influence within your community, within your digital community?
The last thing is we’re putting together … We actually have put together a workshop seminar that we’re trying to put together something in early spring or late spring, around April, to have an event. Those details are very vague at this point, but those are the three big things that we’re focusing on.
Craig: Well, that’s awesome. It sounds like Mr. Les Adkins, the Zig Ziglar of social media, and founder of Orange SMS is definitely making his mark and building his influence, and he’s practicing what he preaches in the social media world.
Any last words that you’d like to share with the audience going forward?
Les: Yeah. One of the things that we talked about, and there’s a lot of people within my industry that are telling people that if you’re not in it by now you’ve pretty much lost it and are behind in this whole digital world. I agree with them to a certain extent, although I don’t think anyone’s completely behind where they can’t get up to speed and start gaining the influence and gaining the customers and gaining the value of social media and digital.
The other thing is, one of the big things that we’re going to talk about in 2015 is a new hashtag that we came up with, Hashtag Orange Social, and it’s going to talk about everything you and I just discussed but it’s going to be hopefully trending to become … People will say “Orange Social” and doing the digital a new way, a new way for a new customer, a new way for the new way of doing business and a new way for the future of not only business but how this whole world is moving forward.
Craig: Awesome. Thank you so much, and we’ll see you next time.
Les: All right. Thanks, Gregg, I appreciate it.
Craig: All right, buddy.
Les: All right, man.
Craig: Thanks.
Les: Hey. Thank you.
