The first step in the Special “Finds…” marketing approach is to “capture the feeling of the property.” The agency then crafts a lengthy property story written from the house’s perspective. The house is brought to life and buyers are emotionally transported through the property from wherever they are as they read the story. Buyers can feel what it’s like to live in the house and on the grounds.
Next, full page ads are placed in the digital editions of the New York Times, Wall Street Journal, Robb Report, Mansion Global, duPont Registry, and over 120 international publications representing over 60 countries, including in Asia, Europe, and the Middle East. An HD video tour and Google Earth video fly-over are also created and used in all ads as well as on LinkedIn, YouTube, Facebook, and other social media. .
Each home is placed on the Special “Finds…” website, which has a national and international following of unique property buyers. All pages are translated into the language of the reader.
Brenda Thompson, Special “Finds…” Founder, President, and CEO, was the Director of Marketing at the New York Stock Exchange before entering the real estate industry in 1991. She founded Special “Finds…” in 1995 and has focused exclusively on marketing unique properties with a creative approach since she founded the firm.
Thompson said, “Every home I’ve ever owned has been unique, from a stone gatehouse on the Hudson River in New York to a post and beam home with colored bottles embedded in the walls in North Carolina. When I was ready to sell, my only option was to rely on traditional real estate firms. I quickly discovered their lack of marketing skills and that marketing a unique home in a sea of cookie-cutter houses was a certain recipe for failure. I then founded Special “Finds…” to fill the need for professional marketing in an unserved market in the real estate industry.”
Special “Finds…” is a professional marketing and advertising agency for selling unique properties. Headquartered in North Carolina, Special “Finds…” develops and executes marketing and advertising campaigns for unique properties throughout the United States and around the world. The agency is also a licensed real estate firm in North Carolina and Pennsylvania and represents buyers and sellers with their unique property transactions in those states. For more information, visit http://SpecialFinds.com.
