The Art of War and Marketing

Today we are pleased to feature the founder and CEO of KickFire Marketing, Janelle Page. As an expert marketer, Janelle has been the architect of successful and strategic, laser beam focused marketing campaigns for businesses large and small for over a decade.

Janelle is a highly sought after marketing consultant and popular speaker. She travels around the nation teaching marketing bootcamps to business owners and is regularly featured in industry magazines and the press for her business acumen and marketing expertise.

Q: Do you believe that using certain marketing tools such as Pay Per Click, Search Engine Optimization, or Video Marketing can actually hurt your chances of success?

A: Well that is an interesting question. Those are all great tools that you mentioned and they aren’t going to necessarily hurt the chances at success unless decision makers allow lackluster results to cause them to swear off marketing altogether, or to stop investing a reasonable amount in their marketing efforts. Every tool serves a purpose in a blueprint or schematic strategy, and every piece of the marketing structure needs the right placement to be effective. A good analogy of managing a marketing structure is an army commander at war who is full of battle tactics. He’s using frontal assaults, flank attacks, aerial drops and artillery blasts, but with no overall strategy. Sure he may kill some of the enemy, but without an overall strategy, he’s going to waste a whole lot of his own resources (in both munitions and soldier’s lives) and not be as effective and efficient as he would if he had a clear objective and tactics that each play a piece in achieving that objective.