Known to many as the “Zig Ziglar of Social Media”, Les Adkins helps Businesses Bridge the Gap between Old Corporate and Tech-Savvy Business Models. In addition to his featured articles in such media sources as ABC, NBC, CBS and Fox, he’s been an international speaker, trainer, and inspiration to many-certainly a perpetuation of his primary influences, Zig Ziglar and Les Brown. Today, he talks with Craig Williams of Global Authority Agency about where social media is going and that it is still not too late to jump on board.
Craig: This is Craig Williams and today I am talking with the CEO and founder of Orange SMS, Les Adkins. Les is based out of Atlanta, Georgia and he works with the social media strategies in helping companies build up their mobile and social media strategy. Just tell me a little bit about Orange SMS, what you do and how you got started.
Les: What we do is, in a nutshell, help organizations with their social business strategy. I was recently … Actually, just last week or two weeks ago I believe, at a Mobility LIVE Conference 2014 and one of the things that they kept saying about companies … Companies have already bypass social media. They’ve used it and tried to use it and now what they’re really looking for or need is a social business strategy that fits over their corporate strategy.