You have to be able to market to your customers where they are. You have to market in your store and out of your store.
Ken: Where your customers are is really important. You’re right. Online is becoming where everyone is looking for everything these days. A lot of the old retailers are still stuck in the print advertising mindset. I still get the envelope of coupons in the mail and if I open the envelope at all, it’s sorted right into the garbage. If I’m not going to need that product or service immediately, then I’m not going to pay attention to it. If I need something, I go online.
Lori: It’s interesting that you say that about the envelope coupons because we’ve had them contact us and I do exactly the same thing you do. You probably go even a step further than to open it. I just take the whole entire envelope and put it right in the trash.
Ken: Times have changed definitely in the way people market their businesses and the way that customers find business. Lori, what’s the one thing you can attribute your success to more than maybe anything else?
Lori: I would have to say that would be surrounding myself with supportive and great staff have definitely attributed to my success. When we bought the business it was already a really up and going business and I had some staff members that were just amazing at helping me learn the ropes. Even now it’s really helped me to be able to lead the company. They’re a huge support and you have to have great staff to be able to have a great business.
Ken: I know you’re pretty actively involved in the community. What are some of the events that you have coming up?
Lori: We actually do have some big events coming up. I’m actually going to be presenting a business owner badge for all of the Girl Scouts, that’s a badge that junior levels can earn. It’s a very difficult badge for them to earn and I decided to pull the program together. I’m doing that personally.
Then we have a Mother’s Day event that’s coming up. We just recently did all of these little prints, where you take the impression of your little person’s hand in clay. We did all of that for Mother’s Day. We have a Daddy/Daughter Date Night coming up. That’s always fun for the dads and the daughters just to get together and spend one-on-one time together. We also have Home School Socials. We always have so much going on.
Ken: It sounds like there’s something happening all the time. How can people reach you, Lori?
Lori: They can actually reach me via my email. That’s lneff@asyouwishpottery.com.
Ken: Okay. Anything else you want to add, Lori?
Lori: No. I think that covers it. Thank you, Ken.
Ken: All right. Thank you for being on the show. I appreciate it. We’ve been talking to Lori Neff from As You Wish Pottery, a seven location retail entertainment outlet that helps people get in touch with their creative side and spend quality time with their family and friends. Lori, I want to thank you for being on the show today and we’ll talk to you next time.
Lori: Thank you, Ken, and what color is your fun?
Ken: What color is my fun? That’s an interesting question. My fun? Gosh, I would say blue because it’s my favorite color, but blue doesn’t remind me of fun. I’d say probably like a bright red.
Lori: There you go. That’s our slogan that we like to use, what color is your fun?
Ken: Thanks, Lori.
