JW What is your prospects biggest or most common problem?
CW The biggest problem my clients face is they didn’t get in business to do this. (Marketing, Advertising and Sales) They got in business to provide the market with a better widget or service. They don’t know how to develop a marketing strategy campaign, they don’t know how to market, advertise or sell and in most cases they don’t want to do this either. If they do have an ideal of what they want to do they don’t know the steps; what should I do first, second and third. How do I test for effectiveness? Just to name a few.
JW Can you give me an example of how you can help someone solve this problem and still have time to run their business?
CW I get to know my client, their why and their purpose. This forms the bases of helping our client develop an N.C.E. Marketing Strategy (Noticed, Connected and Engaged).
JW What are the 2-3 most common questions your prospects ask?
CW
- What is the purpose of your business?
- Describe the client that your product/service fits perfectly?
- Why does your product/service sell itself to your ideal client?
JW Why would working with a professional, like yourself, greatly improve their chances for success?
CW You should only work with professional like me if you see, feel and understand the value of saving time, energy, and money. Through the use of collaboration and delegation of specialty work you are able to collapse/shorten how long it takes you to be successful. Working with a professional like me allows you to do and focus on what you came in business to do. Working with professionals in areas you’re not good in allows you to become successful quicker.
JW To wrap this up, what is the one thing that someone must consider to market their brand or business successfully?
CW They must remember the Fish. A client is sort of like a fish. If you have ever been fishing you know different fish eat different things. Fish in most cases aren’t looking to eat the same food you eat. So, as you do your marketing, do it with your fish in mind.
Bonus Questions
JW OTHER THAN THIS INTERVIEW, WHAT’S THE STUPIDEST THING YOU’VE EVER AGREED TO DO?
CW I did the ice bucket challenge before it went viral on TV and the internet.
JW WHAT ARE YOU READING LATELY?
CW I am reading “The Art of Conversation”, Exodus chapter 14 and the “Compound Effect”
JW WHAT’S YOUR FAVORITE PIG-OUT FOOD?
CW I would say it would have to be ribs.
JW WHO ARE YOUR HEROES?
CW My heroes are my mom, my dad, my siblings, my uncles, my close friends, MLK and Malcom X.
Well there you have it straight from Charles “The Coach” Wilson! Although it takes money to make money, you do not have to be rich in order to successfully market your business. The Coach can help you develop a N.C.E. marketing plan and help ensure your businesses success in an efficient amount of time. This interview proves there really is help out there and you can get back to focusing on what you went into business for in the first place, providing the world with a better widget or service!
