- Businesses are increasing their investments in both in-house and outsourced video content to help serve the growing demand for video throughout the customer lifecycle.
Why it’s relevant: As more businesses are proving, it’s important to hire someone that has experience with video to launch your company in the right direction.
- According to Forbes, 90% of customers say video helps them make buying decisions and 64% of customers say that seeing a video makes them more likely to buy.
Why it’s relevant: The proof is with the customers! Video consumption has been linked to increased sales. Take note and put some thought into where video can best be used in your sales process and buying journey.
- Video marketers get 66% more qualified leads per year. (Source: Aberdeen)
Why it’s relevant: Who doesn’t want more qualified leads? The increase in quality comes from the education they were given through video as a medium. Customers are able to gain trust and educate themselves with video in ways that can’t be accomplished through text alone.
VIDEO MARKETING STRATEGY STATISTICS
- The number of businesses using video on landing pages jumped from 49% last year to 60% this year.
Why it’s relevant: More people are using video on their landing pages (in fact, it’s shown to increase conversions by 80%). That means it’s worth trying on your prospects too!
- The number of businesses using video in email jumped from 36% to 46%.
Why it’s relevant: With more functionality built into tools that can send video via email, more businesses are able to incorporate it into their marketing. This may be a way you want to test click rates and engagement on emails.
- Video use in sales conversations has also experienced a marked increase from 25% to 37%.
Why it’s relevant: Video isn’t just for the marketing department, it can be useful in creating trust amongst prospects and your sales team too.
- 86% of businesses use video on their website and 77% use video on social media
Why it’s relevant: Website and social media are most likely where visitors/prospects are expecting to see video content – so make sure you’re there. But also consider how you can differentiate yourself.
With all these facts, we can wrap them up into one easy statement… VIDEO is a must these days. Here is a video produced by Klein Creative Media, listen directly from a client!
About Klein Creative Media:
Klein Creative Media is an Emmy award-winning video production company in the heart of the South Bay. Located in Redondo Beach, KCM can provide a variety of video services from the Beach to the Valley! Our custom videos include introductory videos, explainers, how-to videos, real estate videos, keepsake videos, and testimonials!
Connect with Klein Creative Media:
- Follow us on Instagram: https://www.instagram.com/kleincreative
- Like us on Facebook: https://www.facebook.com/KleinCreative
- Follow us on Twitter: https://twitter.com/marciklein/
- Check out our website: https://www.kleincreativemedia.com/
