Stephen Gill: The biggest pitfall that we come across is choosing the cheapest provider. This is actually the most expensive way to get the help you need. Going for the cheapest provider who is unable to demonstrate beforehand the exact steps to be taken to deliver your results and offer some form of assurance or guarantee of actually being able to get you there will not only turn into wasted money but more valuable is that wasted time that you can never get back. Unfortunately, there is no bank out there that lends anyone time. Once you waste it, it’s gone. You might actually be buying time for your competitors to reinforce their position in your market.
The second pitfall, as I mentioned before, is thinking that they could do it themselves. Clients may feel that with all the information available on the internet, all it would take is to read a couple of articles and some blog and then go out there and do it. Why is it then that despite all the advancements we have been able to achieve as a human race including the vast amount of information readily available to us, there is still such an alarming rate of failure of small businesses to the tune of approximately 80% within the first ten years?
Simply put it takes more than information. It takes more strategic support to get results, and that’s how MentureME works: delivering that strategic support along with the information implemented in a systematic approach that gets results.
Zaza Giroday: How easy is it to convince business owners to go for growth strategies?
Stephen Gill: Unfortunately, many entrepreneurs out there today are trying to do 100% of the lifting themselves. At MentureME, we say that if you have ten factors or variables that do 10% of the work each, then the lifting for each one of those ten factors is only 10%.
If you have 100 of those variables, those factors that help you grow your business, then each one of those variables is only doing 1% of the lifting. Stop trying to do everything yourself and lift 100%. Instead implement 20, 30, 50 different variables that are going to do the corresponding lifting and deliver the results. You have diversified your risk. You have diversified your growth opportunity.
Zaza Giroday: Is there another reason why potential clients would not invest in your services?
Stephen Gill: Yes, another reason is what I call information products and coaching fatigue. Because of previous investment in other consultants or information programs or varying reasons such as unstructured support or the lack of a tangible approach that can be clearly demonstrated beforehand, small business owners don’t get the results that they had hoped for, and they get frustrated. They become skeptical of investing in new advice.
Zaza Giroday: Your potential clients are looking to generate more revenue. Are there any more emotional reasons for wanting this outcome?
Stephen Gill: Absolutely. Emotional reasons vary, but they can be attributed to one or more of what we call the “hardwired desires” of all human beings. You can’t ignore these hardwired desires. Examples would be survival of themselves and their family, the enjoyment of nice things in life, freedom from fear and pain, the need to feel superior and to win against their competitors. It could be one or more of these desires that drives them to get their business to grow.
Zaza Giroday: What solution do you offer entrepreneurs who are looking to grow and thrive?
Stephen Gill: Our solution is simple. If your company qualifies, we will work with you on a profit-sharing basis to create long-term, continuous, revenue improvements and receive compensation only after you’ve profited from the money our efforts produce for you.
We will take your marketing and sales efforts through our 4 phases of implementation to sell more of your products/services, sell it faster and sell it with less resistance from prospects. We will equip you with the necessary marketing, sales and strategic weapons to get your company sales moving.
We have a systematic approach to finding & leveraging hidden assets already paid for, overlooked opportunities, under-performing activities and lucrative new revenue streams you may not be aware of. There is zero risk working with us because if we fail to generate revenue for your company, our services are FREE!
Zaza Giroday: I understand MentureME keeps very close contact with its clients when they do go through this training?
Stephen Gill: Being an entrepreneur since the age of 13, I can tell you that we entrepreneurs, even though we are the owners of our businesses, we still need a boss. It’s really funny when this dawned on me after starting multiple businesses. A lot of people will start a business because they want to be their own boss but there’s a problem with that. When you become your own boss, if you don’t do what you are supposed to do, who fires you? Who holds you accountable? If you don’t have someone there to hold you accountable, then you’ll keep doing those slacking off as a matter of speaking.
Zaza Giroday: So MentureME temporarily becomes a virtual boss?
Stephen Gill: Yes, we see ourselves in MentureME as that virtual manager without the power to fire as a matter of speaking. We hold our clients accountable, and we become their outsourced strategic business development department as well. They invest in us, and we get them sales results.
Zaza Giroday: Do your clients also have an issue with planning their growth?
Stephen Gill: Yes. Marketing and sales are strategies that a lot of our clients leave as an afterthought. They start to do marketing and sales when business starts to decrease. It’s like planting a seed, a fruit seed, and you don’t want to plant the fruit seed when you need the fruit the next day. You’ll have a problem because the seed hasn’t germinated yet. It hasn’t even grown. It hasn’t started to bear fruit yet, so how are you going to pick the fruit tomorrow?