Golestan’s friend went back to the drawing board and tweaked the influencer ad specs. The next time he paid for sponsored content, he drove 30 sales in recurring monthly revenue. How? Instead of advertising his Instagram page in the caption, he simply told Instagrammers to visit the link in the bio of the page he was advertising on. It’s the simple things that make the big differences.
5. Comply with sponsored post guidelines.
It’s a best practice and government requirement to tag sponsored posts as “#ad” and “#sponsored”, but many influencers fail to comply with this requirement. Instagram just launched the new phase of its branded content tool that enables influencers and celebrities to better identify posts sponsored content posts.
As of early November 2017, any account with access to Instagram’s “Insights Data” will have access to this branded content tool. Instagram will also send notifications to remind influencers to use the “Paid Partnership” tag. This tag is designed to make it easier for influencers to readily identify which of their posts is sponsored content.
Ensuring influencer compliance with sponsored post guidelines is generally beyond your responsibilities as a small business. However, if you are working with an agency or branding service, be sure this service encourages its influencers to follow post compliance regulations.
Bottom line:
Instagram influencer marketing can be a powerful tool to get your brand in front of a wider audience. But before you cast your net too wide, keep this golden marketing rule in mind: getting in front of a large audience is good, but getting in front of the right audience is invaluable. Partner with influencers who align with your brand values and the impact of each sponsored post will be much greater.
