Carrie: Yes, I would say I help clients develop their platform, which is more than how many are following on Facebook, but it’s about leveraging it, in terms of seeing a ROI and growing their base, keeping it aligned with the client’s goals.
Lisa: What’s the common misconception business owners have about expanding and making more money?
Carrie: I think the misconception is this: “What I am doing is working, I don’t understand everything on the internet, so I don’t want to try anything new.” I’m NOT suggesting business owners go out and try the newest shiny object each time something comes out, but rather, that online marketing changes frequently. If you are not keeping up with how your clients are buying what you are selling, you will be losing potential customers/clients.
Lisa: Excellent, and what would you like to tell professionals trying to build their business?
Carrie: Bottom line is for you to have a clear purpose for your marketing plan. As you hear about different strategies, ask yourself, ‘How can this benefit my strategy?’ Then proceed cautiously with implementation. Remember, leverage any piece of your campaign that’s out there already. Stop the random acts of content, like doing a video because someone said to, and posting it without purpose. It should tie back to something in your marketing with a call to action so they engage with you.
Lisa: Excellent advice. Thank you so much, Carrie, it was a pleasure interviewing you.
Carrie: Thank you, I appreciate your time.
You can read more about Carrie on her Certified Professional profile, which also includes contact information: http://directory.instantcustomer.com/portfolio-posts/carrie-hartunian-smith/.
