Kelly Campbell is a master coach, best-selling author and teacher. Kelly is known for her self-improvement reinvention dares and is launching two new programs: “Dare To Becoming A Paid Speaker in 90 Days” and the “90-Day Get Your Book Done” Dare. She is the owner of Exit Strategy, a company that helps professionals turn their passion or expertise into a profitable income. Kelly is currently working on her new book called, “Truth and Dare”, it’s based on the principles of her ‘Dare the Impossible Program’.
Lisa: Hi this is Lisa Williams and today my guest is Kelly Campbell. Hi Kelly, so let’s jump right in, Kelly what do you do to impact business owners in the world?
Kelly: First, I am a teacher. I’m a best-selling author, a master coach, a motivational speaker and where I really spend the bulk of my time is helping people who are experts in their field. These are authors, speakers, professionals who have a passion or expertise and we want to turn that passion into a profit, into an income stream for themselves. This means helping them to establish their authority by writing a book and then take that expertise from these amazing things they know and turn it into an income stream, to informational products, coaching programs and other surfaces.
Lisa: Is there a new book on the horizon brewing with regard to this direction that you’re in?
Kelly: There is. I’m working on my new book which is called “Truth and Dare”, it’s based on the principles of my ‘Dare the Impossible Program’ which is all about smashing beliefs about what is possible in our lives and what we can create.
Lisa: Who is that program for and how are you going to help women?
Kelly: That program is for women between the ages of 40 and 55 that may be feeling stuck in a particular space. They may want to reinvent themselves and maybe they’re thinking that that’s not something that they can do because of family obligations, career obligations or some imagined obstacle that we need to move out of their way.
I want to help them create a vision. Create a vision for what’s possible and I really want to plant a seed that someone planted for me. Someone showed me every day until I could see it, that I had everything I needed to design the life I wanted and I didn’t believe that I did. I thought that I had limits, that I was stuck in a certain space and it might take too much or cost too much or be too much to reinvent myself and one day it finally clicked and I realized that, no, I can make my life exactly what I want it to be.
Lisa: Is that a coaching program that you would be offering women?
Kelly: It would. Dare the Impossible is a coaching program, it’s also a keynote. The idea behind it is to help one think clearly about what it is that they want. Sometimes people haven’t given themselves permission to even think about it. That’s a big part of the program. It’s an eight-week coaching program and we have several modules that we go through to move obstacles out of our space. Sometimes obstacles cloud our physical space and that just makes it hard for us to clear our mental space.
Lisa: Kelly, I understand that you’re also launching a ‘Smash It Program’. What impossible situations have you smashed in your life?
Kelly: Yes. One impossible was getting my first book done. I just thought that that was not doable with the craziness that was my life at that time. It wasn’t until I sat down and made a decision that this is something that I’m going to do. I was actually able to finish that book in less than a month, in less than 30 days!
Lisa: The book that launched to best seller?
Kelly: You are correct. I wrote that book in less than a month and I wrote two other books right after that. I definitely thought it was impossible until it wasn’t. That’s a big part of my program, smashing some of these limitations we place on ourselves. We don’t even know what we’re capable of.
Lisa: Kelly what else have you smashed in your life? I understand you have a health challenge, tell me about what you’ve smashed with regard to health?
Kelly: I was diagnosed with lupus in 2001 and my mother was diagnosed a couple of years after me and it was really my love for her that made me do something about it with a sense of urgency because she was deteriorating so much faster. At that point I was just determined not to let that happen. There are things that we will do for the people we love that we might not even do for ourselves.
Seeing her deteriorating was just unacceptable and I had no choice, there was no doubt in my that we were going to find some resolution and so my mother is now the biggest gym rat. Everyday 5:30 in the morning, she has bounced back tremendously. I am a triathlete after that experience. In a year of making a decision to make the change we smashed it! We didn’t just get better, we smashed it! Now we help other people.
Lisa: I’m so glad you shared that. What is the common misconception people that want to write a book have that is not necessarily true?
Kelly: I think a common misconception is that the book is just suppose to rise off the top of their head in perfectly worded order and that they can write a book without a plan. You can but its so much harder than having one.
Lisa: So what would you say is a common misconception people have about speaking and using speaking to grow their business?
Kelly: That you have to be perfect. People really identify more with being authentic and transparent. I don’t think their expecting perfection, they’d rather identify and relate to you.