Marie Rodgers – Change Your Approach To Sales To Ensure Business Profitability

Isabelle Giroday: At the end of the day, the best is when it’s a win/win situation and your clients actually do have results to show for.

Marie Rodgers:  I also see Facebook or social media as TripAdvisor, your clients have to be getting results and they have to be posting about those results because that reflects the reality. It’s okay with you saying what you can do but when your clients are actually backing up that you have delivered your promise, it makes it easier to get other clients.

I have very loyal clients who post a lot about the results they are getting as they go along. And that helps me get other clients and that is what I teach others to do as well. Because we sometimes forget our success stories on our journey and the transformation a client gets and we lose sight of the overall promise that we are making.

I have this thing that I don’t really need to blow my own trumpet, I want my clients to do that for me because they are happy with the results that they paid me to get, because that’s the deal.

Isabelle Giroday: You mentioned at the beginning that people don’t need to spend money on Facebook ads and they don’t need complicated technology, can you share a little bit more about this?

Marie Rodgers: I’m not saying don’t invest in Facebook ads but I think there are a time and stage in business where that could be the right move and it’s generally when you have got quite a sizable budget and that you can afford to trial and error with Facebook ads because unfortunately that’s what it takes.

If you are quite new or you have not done it before, you can waste an awful lot of money and I did do that. I’ll do it again but it’s going to be at a different stage and in a different way.

Luckily, you don’t need to spend a dime on Facebooks ads or complicated technology to get to 6 figures with your business. The reason I’m saying that is because I have a Client Conversion System that I have been using offline and it is all about interacting with your perfect prospect, your ideal client, how to reach out, when to do it and working really smart.

My whole thing is work smart, work simple and work effectively and the client conversion system consists of three areas, so there are 3 pillars to it.

One is creating an irresistible offer, so literally when you present your offers, they are done in the best way, and you do it confidently. I like to present up to 3 offers in a certain way so that people have a choice which makes it easier for them to make a decision. My way of doing this is called the Power of Three and it’s a game-changer and it’s so easy to do when you know how.

The second step is a system that gets you predictable leads, because without leads you don’t have anyone to sell to and it has to come from the perfect prospects. It has to be people that are ideal for you and I have a very smart system for doing that.

And then the third step is about what I actually say when I’m reaching out, how do I reach out, how do I interact, how do I engage, how do I get them on a call, what do I say when I get them on the phone, what if they ask me a question and I don’t know what to say, how do I start talking about money, all of these things I help my clients with.

Luckily my Client Conversion System teaches you the steps from “where do I start” to” “predictable high paying clients,” it’s that simple, and without you sitting there all day trying to think of posts to write.

Isabelle Giroday: Do you take on clients regardless of whether they are just starting their business or they have already been in business for a while?

Marie Rodgers: My system applies to any stage of business. If you are starting from scratch and nobody knows who you are, this will work. If you’ve been coaching and you’ve had clients but maybe you don’t have the consistency of predictable high paying clients, this is definitely for you.

This is about getting you to a place of consistency and confidence in terms of the clients that are coming to you, so that you can have a profitable business.

Isabelle Giroday:  To have a predictable consistent income is obviously really important, so Marie what is your solution, when people come and work with you?

Marie Rodgers:  It’s my Client Conversion System and it sets your sales on fire. It does exactly what it says and it does without having to spend any money on Facebook ads or on big and complicated technology.

It’s literally about getting predictable high paying clients, that’s it, I couldn’t make it any simpler. I want people to feel that their business is now supporting them, not that they are supporting their business.

I 100% know that everybody can be amazing and irresistible to their ideal client if they employ this system and you can still be completely aligned with your own values, you don’t have to turn into this unauthentic person.

What I see at the moment is people who are trying not to be pushy but then are actually offering disguised sales calls which is a huge no-no. They offer free coaching, free this, free that, and then people are showing up on calls and then after the free coaching, you try to talk a bit about your services, and then it starts feeling awkward.

And that should never, ever, ever happen. When you have a conversation about your services, it should be up front and transparent and every single one of my clients learns how to do that with ease, to have a conversation, to make that offer, and not worry about it. I think that has been one of the biggest game-changers for my clients, to be able to turn any conversation into an invite to work together and it’s amazing.

Isabelle Giroday

A long time international journalist (Knight Ridder Financial News/Reuters), Isabelle Giroday is a contributor for the Huffington Post, Small Business Trendsetters, CNN iReport, USA Today and Talk Show Host at Business Innovators Radio.

With over 15 years of helping businesses with communication and PR, she is an educator and advocate for women entrepreneurs.