It’s a global voice for all things social media marketing and advertising. I have clients that are with me now that never had any social media accounts before in the past. I’m in awe, like how did they even go through life without a Facebook or a Google+ account. I hear the common phrase a lot, they have fear. Fear of the unknown. We take their hand and we guide them on the journey of social media marketing, and let them experience the goodness of engagement on a worldwide scale. The liberation is received their first sale because of social media marketing. Sometimes, I get tears of joy.
Ken: You really take someone that’s got no clue about social media and provide a done for you solution where a lot of times they’re nervous. They’re scared about what’s going to happen, but you’re able to really take their concerns and wash them away by being able to present them easy ideas, and easy ways of promoting themselves and their business that feel comfortable. It doesn’t take long I’m sure before people start to relax, and start to trust what you’re doing and trust the process.
Lisa: Exactly.
Ken: Let’s talk a little bit about your business strategy. I know your business has seen tremendous growth over the last few years. What has that been like for you?
Lisa: Oh, the growth model has been amazing. We’ve turned from mom and pop companies to a wider scale of clientele. We now help local municipalities, artists, musicians, authors, and mom and pop companies still. We’ve broadened our reach and our portfolio extensively, and we are so thankful for the growth. It has been tremendous.
Ken: What do you think the most common obstacle preventing a new business owner from achieving success with social media marketing is?
Lisa: Well, the most common obstacle preventing a new business is consistency, and lack of strategy. Those are the business owner’s ruins if they don’t have that in place before they even send their first tweet, they’re setting themselves up for failure.
Ken: You’re business growing so quickly, what are some of the roadblocks that you’ve experienced in growing your business along the way and how’d you overcome them?
Lisa: I could honestly say there have been no outward clientele roadblocks or things like that. Since business is booming, we’re hiring. The only thing that I could say has been the stressor has been employee placement and structure within the company. Other than that our marketing strategy and efforts have been on point, and the steady stream of new business is ever-present, thankfully.
Ken: Lisa, if you were talking to a business owner about social media like you do every day, what’s the one thing that you’d say that they’d have to get just right really to be successful with it.
Lisa: A plan and strategy is one of the key ingredients to having a successful social media campaign. I suggest a full consult with PostingDiva right off the bat. I’d say that their brand is everything, and before they send their first tweet, they would have to have a plan. The plan is the key.
Ken: I know a lot of people, when they’re first starting out with social media, they really don’t know what to say. They don’t know what to post. As a business owner they’ll typically go and just start blasting out advertising messages and trying to sell on Facebook, and maybe that’s the answer to my next question. Is there a big mistake that you see business owners frequently making when they try to do their own social media marketing?
Lisa: Absolutely. A lot of the mistakes are hard-selling all the time. Grammar mistakes, not presenting yourself in a professional light all the time. You need to keep a professional appearance. Those are two of the main biggest mistakes that I see in business owners. You have to be careful and post in a professional light, and be presentable. Don’t hard-sell. Nobody wants to be shouted at all day long. You need to be a source of information and a hub of information for people to go to. They need to be able to receive something from you in order to feel comfortable in placing a sale with you.
Ken: You’re able to help people position themselves on social media as really that educator and advocate that customers want to work with as opposed to blasting out the advertising message all the time to where people are just annoyed, and begin to just tune out. I know you’ve been very successful with that. Is there two or three really common questions that business owner has ask about building a social media marketing campaign?
Lisa: The main question that shop owners ask themselves about building a social media marketing campaign are usually, “Is this going to hurt, and how much is it going to cost me?” I always laugh at the first question. A lot of it isn’t really going to hurt you except for your time. The answer is a little bit of yes on both of them. The average person spends about six hours of social media marketing each week. That is the average person. The average shop owner doesn’t have an extra six hours to spend on their company, product or brand each week.
Take that away from selling from the very goods that will pay for such a campaign, and there’s a complication. There’s the painful part of it. Is social media marketing free? Yes and no. To open the accounts, they’re free. To manage and run ad campaigns, there’s a cost generated. We are pros at running campaigns and love running them on behalf of our clients. We even design the graphics to get seen by the potential buyers.
Ken: Lisa you started this company on your own, if I’m correct. You made all this happen. You’ve got now people under you that are working globally. Is there one thing that you can attribute your success to more than anything else?
Lisa: Absolutely, and this is something I’ll stick with for the next fourteen, fifteen plus years that I’m in business. It’s loyalty. We have a loyalty clause that has been with us for over fourteen years. It simply goes like this, “We will not do business with your competitor-even if that means losing a new client and a sale. We feel like in order to promote your company with 100 percent devotion drive, we must give you, your brand, your demographics the full attention it deserves.” That means if your competitor called us to do business with them, for search engine optimization, there would be no way that we could promote them at 100 percent in the same manner. We’d be lying. It’s impossible to do 100 percent for both companies. A long time ago we integrated this loyalty clause, and it’s held strong to this day. We believe in honesty and integrity, and we believe in going the extra mile from day one. Some clients have been with us for fourteen years now.
Ken: That’s amazing to have that kind of customer retention. It really speaks to your professionalism and how you treat people. It’s a little bit different than going to a big box store of social media where your account is another one among thousands of other accounts. The information that’s being posted out there maybe isn’t representing your voice or the image that you want to project. Lisa, if somebody wants to learn more about social media or the PostingDiva and how they might engage in a campaign with you, how can people reach you?
Lisa: Well, I’m social. That’s one thing that’s for sure. I’m on every social media platform there is, but there’s an easy way to find me which is my website. Www.postingdiva.com. Or, I’m on a radio show called Social Media In Motion that airs on Radio Luv. Another method to get in touch with me is via my cellular. 352-792-5412.
Ken: Fantastic. Lisa, thank you for taking time out of your busy day today to meet with us and talk with us. Our readers and listeners certainly appreciate it, and I do too. Thanks for being on the show.
Lisa: Thank you so much for having me today.
