An Interview with Business and Mindset Expert, Ellie Burscough


Tell us about your journey! What led you to this point?  

 I started out in business 11 years ago, when my first child was just a baby. My partner and I were poor at the time. I’d only recently given birth, so I couldn’t work, and my partner was on a tourist visa, so he wasn’t able to work either. We had no car, no support, and were living week to week. Some weeks we couldn’t even afford food and had to go to the local church to help us out. I desperately wanted to create a better life for myself and my family so that we would never be in that position ever again.  

My first business was a mum’s bootcamp with babysitting included. The idea came to me after I lost 29 kilograms in seven months and noticed a gap in the market for other mums. At first, I had no idea what I was doing. But, rather than let that stop me, I invested in a business coach early on to help me with my journey.  

I was determined to change my life and I worked hard to do that very quickly. I ended up growing that business to multiple six figures within 18 months and then sold it when I was pregnant with my second child.  

I realised I had lost my passion for training and wanted more flexibility, freedom, and purpose. I saw a lot of other business owners working crazy hours and not making as much money as me and I wanted to show them an easier way. So, I started business coaching and then, over the years, I added in mindset coaching.  

Over the past nine years, I have helped thousands of entrepreneurs, including both start-up and multi-million dollar business owners. Amongst other things, I give them the tools they need to create more money, time, and freedom.  


What has been your biggest achievement?  

 It might sound corny, but honestly, my biggest achievement was having my three beautiful children. They literally changed my life and I learn so much from them every day, even if it’s just being more patient! I also wouldn’t have even started my first business if it hadn’t been for my first daughter.  

Besides that, I’ve been able to create more freedom and amazing opportunities for myself than I ever thought possible. Since I first became an entrepreneur, I have started three successful businesses, travelled to 24 countries, run retreats and photoshoots, and spoken at business events around the world. I’ve even spent time with Richard Branson and a group of entrepreneurs on his island!  


What’s the biggest result you help your clients to achieve?  

 I help clients to double their businesses whilst halving the hours they work, all by focusing on a mixture of strategy and mindset. I always say that you can have all the strategies in the world, but they won’t work if your head isn’t in the right place.  

To create the business and life you want, I believe that it’s less about actions, strategies, and steps and more about letting go of the things that are holding you back. These might include limiting beliefs, childhood wounds, emotional swings, and self-sabotage, to name a few.  

Most people come to me when they are at a crossroads in their life. This could be because of a big life shift such as a relationship ending or a new baby. In some cases, though, my clients just know they want more from life. I help to guide them through this shift.  

My work helps people to live life on their terms and allows them to work with who they want when they want. It really does create a massive transformation in their lives. They start to see that there’s no point in making a heap of money if they’re working crazy hours, not spending time with family, and feeling burnt out. So, the main focus is always on freedom.  

There’s one example that I’m particularly proud of. During his time with me, I helped one of my very first clients go from working 50-hour weeks in a gym, where he delivered personal training sessions and earned only $1,500 a week, to running a fully online business. By the time we’d finished working together, he only did group delivery and was making $80,000 every month.  


What would be your biggest piece of advice for readers who want to achieve the same?  

 What you’ve done up until this point isn’t going to get you to where you want to be next. So, you need to let go of who you’ve been and step into who you want to become. Find support to guide you through this transition because there are some things you just can’t see by yourself. And, finally, be willing to do the work most people won’t. If you do, you can have a life that a lot of people will never have.  


What are the biggest mistakes you see people make and how can they be avoided?  

I see plenty of people either being too macro or too micro, focusing too much on the big picture or the minute details. I think it’s important to have a big vision that you can break down into an annual plan. Then, break the annual plan down further into quarterly projects, monthly goals, and weekly and daily actions.  

A lot of people also focus too heavily on doing and not enough on being, whereas a mixture of both is important. If someone burns themselves out by doing too much for too long, they probably need to do less. When clients I’ve worked with have simplified, systemised, and delegated their tasks, they have been able to switch their focus. Doing so gives them more time to build their energy, work on their mindset, and become the person they want to be. When they do, money, opportunities, and connections naturally come to them.  

Luana Ribeira

Luana Ribeira is a best selling author, international speaker and host of business Innovators Radio.