It’s called Big Little Legends. How everyday people build irresistible brands. We are finalizing the manuscript so I don’t want to be premature with it or anything like that. What we’re doing is making the connection between the lineups: Lineups for Apple, lineups for Disney, lineups to go see the Mona Lisa, right? Well, what do those lineups have in common with the lineups of a certain fish market in Seattle or a certain coffee shop in the French Quarter of New Orleans or the lineups of a certain hamburger stand on a northern Ontario highway. What Big Little Legends is about is explaining why you don’t have to be a huge company with massive marketing budgets to have a huge impact with your brand.
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Website: www.gairmaxwell.com
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Nuts, Bolts and a Few Loose Screws Paperback – by Gair Maxwell (Author)
