Brenda Thompson of Special “Finds…” Provides Advice on Marketing Unique Properties

Bill: Does it take longer to sell these special and unique properties that you list?

Brenda: Marketed properly it shouldn’t take any longer to sell unusual properties than other properties. Special “Finds…” often sell faster than the more typical properties, because the audience is so well defined. From our company name, buyers know that we only carry Special “Finds…”. They in turn are searching for their own Special “Find…”. We put the two together and the marriage works!

Buyers come to me to find something with distinct character. Someone may call me and say that they must have a historic home and it’s got to be so many years old, and it has to look like their grandmother’s house. So they will describe this historic home and nine times out of ten, if I ask “If I can find you an ultra-modern house or a log house, on top of a mountain with spectacular views, would you consider that?” They will say, “Absolutely, we would love a property like that!“ Ultimately, a buyer is looking for a property with characteristics that resonate with some part of their personality … a part that makes them feel good.

Bill: I would imagine with the way you are describing these properties, these are mostly luxury properties.

Brenda: No, price doesn’t mater. Each property just needs to have its own distinct character. We tend to attract more high-end listing and buyers, but I get just as excited about marketing tiny cottages as I do marketing grand estates.

Bill: Brenda, to wrap this up, what are the most important things that a seller of a unique property needs to do to be successful selling in a reasonable amount of time and for the best price?

Brenda: First, recognize the value in having something unique to sell – something that no one else has! Take the steps necessary to feature those unique characteristics. Don’t waste time and money marketing your unique property to non-unique property buyers. Have the property in great condition and take care of it. Be wiling to show it at any moment. Price it as well as you can. Be prepared to move when you get a buyer, because when a unique buyer comes along, there may not be ten of them looking for your house; there may only be one.

To find out more about Brenda Thompson’s Special “Finds…”, visit http://specialfinds.com.

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Bill Kopatich

Bill Kopatich is a Best Selling Author, a host for the Business Innovators Radio Show and a contributor to Business Innovators Magazine, Small Business Trendsetters and CNN.com. He covers leaders and trendsetters in Business, Health and Wellness, Real Estate, Finance, Law and Personal Development