Welcome to Business Innovators Magazine…Please introduce yourself and a brief thumbnail sketch of your background.
JTM: Hello, my name is Jerry T. Myers, I am a Speaker, Business Coach and Author of GET IN THE DOOR: 7 Keys to Maximizing Your Career Search. My passion is opening the doors of opportunities for job seekers. Most recently, I wrote a provocative book that changes the world of the new job seeker, unemployed, and underemployed.
BI: What would you say is the area in business that you are most passionate about and why?
JTM: The area of business that I am most passionate about is branding. Branding is such an important part of our lives from the way companies create experiences for their customers to the way career seekers expand their opportunities through social media. Knowing how others perceive your brand is our responsibility as business owners and allows us control over what we say. While we build our company’s brand, recognize that our customers make the ultimate choice of who we are as a brand, so make every message count.