I sat down with Thomas Caruso, who is the commercial director of controlled environments in the Americas for Vileda Professional, a brand of Freudenberg, to talk about The Clean Facility Approach and the innovations they are bringing to manufacturers in the Americas.
BIM: I appreciate you spending time with our readers today. Tell us about Vileda Professional. Who is your company?
THOMAS: Vileda Professional is a leading global manufacturer of innovative cleaning systems, specifically for healthcare, controlled environments, general building cleaning and specialty markets. And Vileda is a brand of Freudenberg. Freudenberg is a company that is 165 years old. They were founded in 1849 in Germany. Globally the broad variety of business including seals and vibration control, non-wovens, chemical specialties and home cleaning solutions. Vileda is actually part of the whole cleaning solution business. Freudenberg generated more than $10,000,000 in sales in the prior year, had 43,000 associates in 52 different countries throughout the world.
BIM: That’s a lot of business and a lot of impact in the industry. So tell us about the types of customers you’re helping with your products at Vileda?
THOMAS: The customer base that we support is the controlled environment business within Vileda. Our customers are manufacturing a product that typically goes in and on of the human body but the product where bacteria and/or particulates can cause a problem in the manufacturing of the product. And our company manufactures systems which include microfiber technology which remove contaminants, including bacteria and particulates from surfaces, which is important.
But even more important is that we sell the customer a system which lowers their overall chemical usage, ultimately providing an improved level of cleanliness. In addition, we focus on ergonomically sound products which are durable, lighter and easier to use than competitive systems. We design complete training programs specifically for their facilities, a holistic approach. We provide the full analysis of how we would lower their entire cost and use. So their total cost goes down.
BIM: That sounds like a pretty robust and complete system and cost savings you give to your customers and end users. What got you in this field? How did you get you started in this business?
THOMAS: I spent the last 23 years in the contamination control industry and in different consultative roles and selling products for contamination control. What I’ve learned in those years is that customers are very standoffish to total cleaning concepts. Primarily because they want a quick answer. They want, in a lot of cases, something that’s cheaper or something that is touted to be the next best thing that removes stuff and they typically go with it. And that’s the challenge because customers are only recently starting to look holistically. And it really has to be those folks who are looking for a solution; the engineers, the quality folks and microbiology managers, where they can look at this holistically and say, “Hey, what I need is a system. What I need is a total cleaning system that can bring my particulates and bacteria down and ultimately my cost.” I’ve been now with Vileda for the past ten years and what made me get into this and really attracted me to Vileda is that they manufacture innovative cleaning systems, things that aren’t typically seen in the States. The cleaning system that has been introduced in the States were derived from European leading cleaning systems and we’re taking those systems, which are extremely lightweight to remove bacteria particulate, which are very smart in the way they wring within different types of wringers and things like that. They’re very smart in the way that they apply disinfectant. And we’ve taken those things and we’ve now made them compatible with controlled environments and clean rooms. And so end users are now looking at complete solutions to their contamination needs. I thought Vileda Professional was the place for me to be because of their innovative approach in cleaning, but also their total system and total cost down approach that offers the customer a complete opportunity to bring a solution into their facility to solve their biggest challenge. And their biggest challenge is how do we control our bacteria and particulates. How do we get the contamination levels down.
BIM: That’s fascinating. So what would you say is one of the biggest myths or misconceptions that your end users face?
THOMAS: The end users in our market really are people who are manufacturing in controlled environments. So people like pharmaceuticals, or biopharma, or even medical device, customers that are manufacturing solutions, again that go in or on the human body, typically. These customers are really focused on the clean room or the controlled room and they’re looking for what’s out there in the clean room mop or a clean room tool. And one of the biggest challenges is that the distribution base that manufactures in this space then go out, sell them that tool or that product. And the customers need to open up their minds for systems and complete contamination control. And looking outside of that core cleaning room is really important into the clean facility, which is where Vileda now in the Americas is focusing their time – is full contamination control in the whole facility rather than in just that controlled space.
