An Interview with Human Experience Architect, Emily Carter


Tell us about your journey! What led you to this point?

I don’t have an underdog story, but getting to where I am today has been a long and complicated journey. For starters, I always had a drive to do more, but never really knew which direction I should go in. I was often told that I had a lot of potential, so I constantly felt like a failure for not living up to it. And, in addition to that, I had a lot of guilt. When so many people seem to create success in the face of adversity, how could I not manage to do more with the privileges that I had?

So, I did the only thing that I could do – I kept exploring! I never searched for any particular job, though. I just scrolled through the ads until I found something that sounded interesting and I’d go for it, no matter what industry it was in. Between that and working as a consultant, I’ve now had insight into more than 20 industries, in small and large organisations alike. I’ve done marketing communications and market research, sold everything from newspapers to houses and even diamonds, and I’ve been an analyst, an interviewer, a creative, and an auditor.

Luana Ribeira

Luana Ribeira is a best selling author, international speaker and host of business Innovators Radio.