In The Business of Community: The Right Way to Digital Transformation to Expand Business and the Job Market, Simon Chan of DigiVue

Quanta D: That’s right. That is Quanta D’s angle as well.

Simon Chan: Giving knowledge to the organization from the Consultancy angle. So the Consultant obviously has the knowledge but they need to feed it into the organization so that the organization becomes submerged in that knowledge. And I think of the Consultant as an Advisor or a Mentor within a given area. With Digital Transformation where changes can be very big, it’s very important to get the right qualified people to apply that change.

Quanta D: Yeah, we like to call it “the win-win-win.” This is what we’re into, “the win- win-win,” and to quickly touch upon what you’ve made mention of, back to the corporate and industrial problems and the things that can take place like the example of the sixty-million pounds and the three years of hard work. You know, this is what a lot of brands come to PR for, not just to help with boosting and enhancing current campaigns anywhere from Advertising, Marketing, Publishing, whatever have you, and Branding of course, but also to try to clean up such mess, you know, like what we’re seeing with United Airlines and what not, right? So, but there’s but so much if something like that takes place, it’s even more difficult for PR to do something, especially if there is no bigger better improved plan, alright, from the side of the brand to fix this with the right strategies and the right Consultants and Advisory on board. There’s but so much PR can do and that’s a huge statement for me to be making because usually, again, especially within industry, PR is to clean up pretty much anything. You know, but to me, like when it comes to something like that example that you mentioned, it really takes a lot more work on the side of the brand to take care of what they need to take care of to clean things up, PR couldn’t even help that.

Simon Chan: That’s right, I agree.

Quanta D: I’m sorry, I just had to state it because hopefully the people that need to hear it, will hear it and really get it, ok?

Q: Mr. Simon, can you give us another way that Digital Disruption in Business can be resolved?

I mean, we’re clear on the right Consultancy, the right Advisory, maybe you can give us another pointer in choosing the right Consultant and choosing the right Advisory board to resolve this issue of being unaware of what and how to define Strategy and Transformation. Also, taking a good look at what that brand needs and what they hope to gain in projections and expansion in the very near future,

Q: What kind of tips can you give us for choosing the right Consultant and the right Advisor for Digital Strategy & Transformation?

Simon Chan: I think the most important thing is in choosing, to get a feel for the right type of person for your organization. It’s very important to engage in conversation, initially, that’s something I will be talking about with Executives over the next few months as I continue to launch my company. It’s really important to have this conversation. At the moment, to really get to the bottom of the issues, you really need to start talking about them. It’s really important to reach out and find out what’s in the market, basically, in terms of Consultancy. There are obviously the large Consultancies who provide a type of service, they are obviously reputable,  but they are also very expensive. But there are  many other Consultancies, the smaller ones, who  are much cheaper but also have good reputations because they have leaders who previously worked for  major  Consultancies, like myself. These tend to fall into the category of the boutique Consultancy. There is also the potential for disruption in the Consulting industry as well. It is expensive, the quality from large consultancies can be poor and these firms are not always delivering. Consulting has always been  focused on sales and selling a solution. Digital transformation is a delivery focused discipline.

Quanta D: I’m sorry, excuse, excuse the laughter. It’s funny, it’s true.

Simon Chan: As a Management Consultant, you sell a solution. You tell them what they want to hear. Once you get it in, then you find the means to delivering it, at whatever means possible, and sometimes that way of delivering, it isn’t optimal, I’ve been there and seen it from both sides. There’s also a different approach, and the approach I am advocating is really a more like the Regus flexible based approach to Consultancy. Regus usually rents out offices at different time frames, different sizes and functionality, For Consultancies. I see potential for solutions where you could buy Consultancy at whatever time frame you want, so if you want a day with a Consultant, to put him in there you pay for a day plus expenses. The guy flies out, you have a good conversation with him, you pay his day rate, he’s gone.  

Quanta D: Right, very, very great example there.

Simon Chan: Yeah, you get him out there and you have your conversation. For example, some companies have very good IT staff but they just don’t have any Strategy guys, they could rent a Strategy guy for a week and then learn from the them, how to run a workshop, how to develop Digital Strategies, how to brainstorm  transformation and then after that, they could probably do it themselves, yeah? Consultancy is a knowledge not a sales discipline, It’s about transferring information from the Consultancy over to the end-Client. There’s a lot of good Digital guys already in organizations, so many firms you don’t need to hire a whole team, and hire them for six months to do projects?  

Ms. J Spearman, Quanta D.

Quanta D. is a Multi-Media Contributor, Writer @ Small Business Trendsetters, Host of Business Innovators Radio syndicating the Online Radio of In.Indie, Spotlight on Natural Health, In the Business of Community. Former Your-Take Contributor @ USA Today.com, Independent Journalism entailing 7 Digital News and Publishing Portals covering; the Inspirational, the Unusual and Unique in Originality and Practice in Small Business, Community, Arts, Health, Real Estate, Personal Development, International and Non-Profit events.