So with Life on Fire, the mission behind the entire company is to help you live your life on fire. And figure out what your purpose is and then be in alignment. Because as soon as I started this business, all those challenges I talked about, all those failures, none of that stuff even exists. Those are like, they’re like hiccups now.
I still have challenges, but they’re like hiccups. Because when you do what you love, money follows. Your charisma gets kicked up a notch. You are able to effortlessly inspire people and be contagious, because it’s your passion.
And that’s why I’m not even trying, right, with this business. I shouldn’t say I’m not trying. But it’s easy, right? Because it’s in alignment. And that’s one of the first things that we want to do.
Now, the next thing is that I engineered it so that I only do things that I love. I delegate the rest or I just flat out don’t do them. I don’t do email. I decided I don’t like it. So I don’t do it.
And the other thing is I want to create a business that’s fun. As an entrepreneur, if you are an entrepreneur or you want to be an entrepreneur, we are creative creatures. We are people that cannot sit still. We’re people that want to do a thousand frigging things. And if you don’t have fun in your business, you’re going to get bored and you want to change.
Too much change, you never get consistent. So I want to have fun. I want to have impact. And so with Life on Fire, we’ve already donated and got to build a school in Honduras last year.
This year, I literally, just about three days ago, signed a contract where we’re going to do a launch and we’re going to give $25,000 to build a school in Guatemala. We already have the trip booked. We’re like giving back as we go and I love that. That’s because this is, you can be an entrepreneur and you can be a capitalist, but you can help people along the way. Not just with your services, but you can give back.
And that’s the message, that’s the Life on Fire. You can have it frigging all. That’s our message.
So on top of that, I was like, well, I really love the idea of just being an example of just being positive and happy and having fun. So we have our Life on Fire TV podcast. So that’s video and we share steps on how to live your life on fire. And action steps and interviews with some really smart, cool people like Jack, that are on that mission, too. On being inspirational and tactical.
And then Pay It Forward Friday TV, that is nothing more than something that I just flat out enjoy.
And so what we do is we go out on camera every single Friday and we just do a random act of kindness. And so the first episode, it’s me sitting outside on a beachfront spot on the lawn chair. People would roll by. Jog by. Ride their bikes by.
I’d spring up with two Starbucks gift cards and say, hey, here’s two Starbucks gift cards. One’s for you. Maybe give one away. It’s for Pay It Forward Friday. And what’s funny is people are shocked. And that’s what’s so interesting. Because when you watch these episodes and hear what people say for that split second, you relate to them.
And you can see that they all think it’s a scam at first. And we did this just last Friday. Woman says, nothing’s free in life. I gave raffle tickets at an amusement park to a little boy and I said, here you go, buddy. Want to go on the rides? Here’s ten extra tickets.
And he lights up with a smile and with joy and he reaches his arm out and his mom comes over and basically swats his hand down and says, Kenny, nothing is free in life. And it goes to show you how life can just beat us up.
And then as soon as those adults realize that I’m not a scammer, that I’m literally giving them money. I’m giving them a gift certificate. I’m giving them something for free, they completely change their tune.
We’ve had people that have cried. We’ve people that have hugged us. Come back and were so thankful. And that’s the thing is that we get so busy in life working, driving, in our routines, we need to unplug, zoom out for a second and just be present. And enjoy every single moment of every single day.
And that’s what a Life on Fire is, when you enjoy the journey. Cause the journey is what life is about. It’s not the destination. It’s not, yay, Nick wants to sell a business and then dig it one day.
It’s every single day. If you don’t love the moment, you’re missing out on the whole purpose of life. You know, you’re just waiting for this end result that once you get it, it’s not going to be great anyway.
It’s like saving up all this money to buy this car and then you get it and you’re like, wow, a car isn’t going to make me happy. It’s the daily journey. It’s enjoying yourself along the way.
And Pay It Forward Friday brings that out. And we’re now bringing on special guests and we’re having fun with it. And it really has no business practicality for us. We don’t market Life on Fire in it and stuff. It’s just fun to do.
I think eventually, yeah, I really do foresee this to be a big thing because we’re doing cooler and cooler episodes. Special guests and I think it will be part of our branding and buzz and PR, but it’s really, it’s about having fun. It’s inspiring to do random acts of kindness.
