Your rates are ridiculous. You know? She said, you’ve never even been late on anything. And she said, you’d be insane to keep this. The business failed. You know? This is why they have bankruptcy.
And she tried to, she spent, she gave me a really good sell on it. And I said, you know what? I’m the kind of guy that if I say I’m going to do something, I’m going to do it. That’s how I was raised.
High integrity. I’m the kind of guy that if I have a debt, I’m going to pay it. And that’s the kind of guy I am.
And so she was like, you’re totally nuts. And I was like, well, we’ll see. I’ll prove you wrong. And I went out. Became a Facebook marketing expert. I pounded the pavement. I got clients. I literally did anything. I got in front of customers, face to face. I got on the phone with them. I did profit producing activities.
For the first time in my life, I started working really efficiently, because I didn’t have a choice. You know, when you start time blocking your day, when you think about, wow, I need to make more money, look at your day. How is that going to help you make more money?
Does going through emails make me more money? No, it’s not. It’s profit producing activities. I would do between five and ten, thirty to sixty minute calls with entrepreneurs, where I gave something away for free. I said, I would teach them social media marketing and make them a plan, a one-page plan, at thirty to sixty minutes, because I needed a reason for them to talk to me.
Instead of going up to businesses and cold calling, that was the old model, I created a new model. I said, hey, I’m giving this thing away. This is two-hundred-and-fifty bucks in value. You come to me and get on my calendar. I will give you this service that I made up as I went. I learned as I went. Converted customers.
Went from local to national to creating software for Facebook. To getting a billion dollar company like Safeco Insurance as a client. Quarter of a million dollar contract. To selling coaching programs. To selling the business by thirty years old.
And then since then, starting my dream business, which is called Life on Fire, which is life after I sold the business. And now teaching other people how to find their purpose and passion and build a business without all the failures like me.
And that landed me on a stage out here in San Diego where I was on the stage for Facebook advertising. And I started sharing the story about untargeted versus targeted. The same story I shared with you guys.
I started sharing about the debt that I was in and how I was able to get out of debt so fast. The reason was because if you or I run Facebook ads, you can run your ads, bring in new leads, make new customers, create a return on your investment. Make money. And just reinvest into your ads and do it again and again and again. And I can take people in literally thirty days, sometimes sixty days, and I can help them make way more money than they thought was possible by running ads efficiently and creating profits on Facebook, right?
And so, when you have that power, and you can help anyone make more money almost instantly, it’s amazing. And that’s what I built my business around. And I share that story on the stage.
And this lady stands up, waving her hand. Hey, hey! She starts yelling. And they pan over to her. She runs up to the microphone. And she starts crying and says that was me. I was the attorney telling Nick to file bankruptcy. And I cannot believe that he’s in front of my eyes right now. I paid all this money to fly across the country to come to this event and Nick happens to speak here, sharing this story of how he’s gone from rags to riches in less than three years.
Nick:And it was crazy. Crazy, man.
Jack:That is. And that right there, I mean, had to come. That’s what I’m saying. Infectious. Who could put that together? Who could have that many experiences as to where that would just happen, right?
And not only that, but think about the value. You know, fifty-thousand dollars in debt. Think about the value and probably the inspiration that created for that roomful of people by that occurring, you know? You probably think about would I pay fifty-thousand dollars for these circumstances to occur, so it would benefit so many people?
It was absolutely worth it for that, right there.
Jack:And so, that’s where, I think anybody that’s listened to you and, certainly, they hear the passion in what you’re doing. And if you ever get the chance to see Nick in person, it’s just that much more infectious, as well.
So what I want to do is find out, you’ve clearly, even for a lot of different people. And I’ve been with you at live events. I’ve been with you in private masterminds and in courses. And I’ve hired you to help me understand Facebook as well. And I can say that you definitely influence folks to a point that it’s spread.
Cause I see you influencing people to be successful. But not just to influence them to be successful, but influencing them to themselves become influencers. I’ve seen the things that you’ve been doing with the Pay It Forward. And I want you to, can you go into that for just a couple of minutes? Talk about your Pay It Forward initiative.
Because just like back when you had the discount cards, that there’s always that benefitting a charity or benefitting something bigger than you are. You’re still doing that and in a much bigger way. And you want to talk about infectious and something that you can’t help but smile and feel good about, is your Pay It Forward initiative.Talk just a few minutes about that.