Online Marketing Strategist, Fred Gillen Shares The Power of Webinars.

CS: As far as the visual of the actual speaker or presenter, is that something that can happen with GoToWebinar? Is it something that has to be similar to a Hangout or something along those lines?

FG: You can share your screen, which means your computer screen or a window within that screen. If you have your PowerPoint presentation open in one window and your email open in another window, you can actually share the PowerPoint presentation so the viewers don’t see your email screen, so to speak. You can also share your webcam. If you have a webcam on your computer built in, and the majority of laptops and PC’s today have that facility, if not, I’d assume that a lot of people, because they’re using Skype for personal use or whatever, will have a USB webcam plugged in. As far as I’m aware, all of the current platforms that offer webinars allow you to share. Certainly the major’s do, and the ones I use, all allow you to share both the screen and your webcam at the same time, or individually. You can just have you on the screen or you can just have your presentation on the screen or you can have a combination of both.

CS: As many webinars as I have attended, I knew about the screen sharing, but I didn’t know, in the GoToWebinar, you could actually look at the person speaking to you through the webcam. I never knew that.

FG: That’s good. It’s worth being on the call.

CS: Correct. Now I’m going to ask you a really big question that I hope you’ll say yes to. What if someone wants to put on a webinar and they don’t want to deal with all the technical side of doing so? Do you do that?

FG: Let me see. Do we do that? Absolutely, yes, we do that. Absolutely. That’s one of the services. That again is what’s got me really enthused about webinars because in our local community, that was really what started me offering this service, that we had a lot of personal clients that we felt there was a need for them to do webinars and they just said, “No, not my bag.
I’m not into it. The computer scares me. All I can do is use a mouse and I’m a one finger typist.” The normal type of stuff. Then we decided, and it was on an individual basis to start with, I said, “Why don’t I run the webinar for you? I’ll set it up, we’ll organize the emails, we’ll set up the auto responders.” We haven’t talked anything about that yet. “We’ll set up all the
back end tech stuff and we’ll run that for clients as well. Then we’ll present.” Suddenly, the light bulb went on. We started with one, then two clients and now it’s a service that we offer that anybody that wants to partake, can. We actually talk to the clients, find out what they want to present, help them set up a presentation initially and then take it to the next level where we’ll actually send out the invitations, book the webinar and follow through with reminders that the webinar is coming up and also follow through after the webinars. We actually set up the emails that go out after the webinar to encourage people to touch base with the client.

We do all the tech stuff. That service is available. With the power of webinars, it’s available worldwide.

CS: That’s amazing. You help with the presentation all the way through to the follow up emails.

FG: Absolutely.

CS: That is fantastic.

FG: And every piece in between. If people don’t want us to do one portion then, because they’re comfortable doing it, then they can do that. Part of that process is that we can teach people how to do it. The service doesn’t necessarily need to be ongoing. We can educate people as part of that process, so they can learn how to do their own presentations.

CS: I think that’s fantastic. Excellent service.

FG: We think it is, so it’s a good service.

CS: Absolutely. Okay. I have a final question for you. Do you think there’s anything that we haven’t covered so far that you feel should have been mentioned?

FG: I just touched on it briefly about the auto responders, just a couple of moments ago. We didn’t cover that. I’ll just cover it briefly because I’m not sure how much time we’ve left. Briefly, an auto responder is where you set up automated emails as a package. When somebody signs up for the webinar, say a week or 10 days prior to the webinar’s scheduled event,
on a regular basis, they get reminders. They don’t just book the time and then forget about it. They might get a reminder five days out, then they’ll get a reminder two days out,
get a reminder 24 hours out and then a reminder an hour prior to. That’s what auto responders are all about. That again, really encourages people to attend the session. I didn’t cover that and I probably should’ve mentioned that earlier. It’s really necessary to keep people reminded that the session is on because people are busy; they put it in the calendar. Unless it pops up and they’ve got a reminder and are really looking forward to the webinar because they attended one previously and enjoyed your product and your offerings, then you need to keep them reminded that something’s coming up.

CS: I’m glad you brought that up. I’m sure that automation, anything that can be automated in today’s world, but still have a personal feel to it, is definitely welcome, that’s for sure.

Can you tell myself and our listeners what’s the best way to contact you for further information about your services or offerings, Fred?

FG: Yeah, sure. The easiest way is via email, especially if you’re in the US. It’s fred@fredgillen.com. It’s Gillen.com, that’s the email address. Fredgillen.com, obviously they can go to the website. The information about the webinar service that we offer is on our website called webinars4business.com, that’s with the digit 4. It’s webinars4business.com.

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Carol A Santella

Carol A Santella is a Right Hand Advisor and Consultant to Business Professionals; is a Best Selling Author, Health Consultant, Strategist and Publicist. Carol is also a Radio Show Host for Business Innovators Radio, Host and Founder of Inside with Carol covering Innovators and Trendsetting Influencers in the Fields of Business, Health and Wellness, Medicine, Leadership and Animal Related Industries. Carol is also a Contributor to Business Innovators Magazine, Small Business Trendsetters and the Founder of the Health and Wellness Leaders and Influencers Group; is world renowned for her Acknowledgment and Recognition Model of those who stand out above the rest and assisting them with The Power of Positioning TM. Carol is the founder and operator of The Listener Network which now encompasses her health, communications, publishing and business consulting work.